Enterprise Architecture (EA) has long been criticised for being either too rigid or too abstract. But I see this as not a problem with EA itself—but mainly the one size fit all approach that is followed. Organisations like any other live ecosystem goes through a lifecycle. Renowned valuation expert Aswath Damodaran's corporate lifecycle framework offers a powerful lens through which we can reimagine the strategic role of EA. EA is a shape-shifter , adapting its value, focus, and tools based on where a company is in its business lifecycle. Enterprise Architecture Across the Corporate Lifecycle The table below highlights how EA adapts its focus, addresses stage-specific challenges, and utilizes different tools as a company moves through Damodaran’s lifecycle stages: Lifecycle Stage Business Focus EA Challenges EA Focus Areas Key Tools & Methods Start-up (Idea Business) Prove viability, rapid iteration Lack of structure, tech founder-driven, resource constraints Define core capa...